For this summer, I am investigating the feasiblity of folklore and storytelling being applied to modern online delivery of business information. So far, my hunch that guides my thesis is that folklore and storytelling, prior to the invention of writing, as oral art forms, were the means employed for communicating, providing or sharing information and as ancient techniques for information delivery. Since today’s online culture of information provision borders on a combination of print and oral traditions in information provision, the quest is to discover how folklore and storytelling can feasibly be applied in the modern online environment to delivery of serious or non-fiction information, and specifically apply these to communicating and providing business information, to entrepreneurs and micro-enterprise owners.
As I have begun the readings on folklore, I see 3 main ideas emerging:
1. The theme of folklore as an economic resource for exploitation by business and capital, and how current developments in information technology and legislation have now positioned a new area for the exploration of folklore as a resource for commercial exploitation
2. The importance of a folklore collection as a source of information, not only for folklore academic researchers and humanists, but for a wide group of potential and enterprising business groups in the creative enterprises and industries such as game development, authors and creative writers, film, animation, graphics design, advertising, theatre, publishing, leisure, tourism and travel, landscapers, architects, fashion and other industry players involved in providing entertainment.
3. Folklore as an information source for businesses seeking to go global - having understanding of customs, characters, motifs and other folkloric content can help an entrepreneur from one nation create/develop appropriate services and marketing campaigns for customers in another nation.
As such, I see there is already a connection between folklore and business/enterprises. I also see a justified place for folklore collection in libraries for entrepreneurs. I am excited by what I have been finding so far, though I have not yet started to explore the use of folklore in actual information provision.